Alisa Lockett
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Galloping Through Dynasties
Objective: To research, create, and produce graphics for an exhibition on the history of Chinese horse painting
Client: Cincinnati Art Museum
Deliverables: A front drive sign and plaza banner to hang at the museum entrance
*All images used belong to CAM.
Sketches
Logo Iterations
The show was broken into four sections; Celestial Horses, Horse and Groom, Transformation of the Horse Image, and the Symbolic Language of Horse Painting. The overarching themes we chose to focus on were the longevity of Chinese horse painting over time, the galloping movement of the horse, And the weightlessness of a horse in motion.
Sketches drew inspiration from the dynamic movement of the horse. I played with contrast to evoke motion. The Chinese characters are prominent to show the longevity of the painting tradition over the passage of time.
Iterations
The palette was pulled from the exhibition design team who used muted fall tones similar to the colors found in the hanging scrolls that would be featured in the show. I tried different combinations of scrolls and ceramic pieces in the show paired with the logo and show dates for the signs.
Front Drive Sign
The hierarchy kept the Chinese characters prominent to honor the Chinese culture. The horse on the scroll is in front of the chinese characters to give it a sense of depth.
Final Banner & Front Drive Sign
Final Signs