Objective
To create captivating monthly social media content across multiple platforms and increase customer engagement while working within a team.
Moodboard
Client
Sunset Grown
Deliverables
An Instagram reel showing off Sunset Grown produce for Victoria Day, a Canadian holiday.
Iterations
Research
I compiled a moodboard that had inspiration from Sunset’s existing visual identity, commonly used Victoria Day imagery, and images of the product that Sunset wanted to promote.
Strategy
Victoria Day is a communal holiday meant to transcend religious and cultural differences so each iteration has different Sunset grown produce forming the shape of the maple leaf. The palette is the same as the Canadian flag.
Final
The final reel is much quicker and has Angel Sweet tomatoes forming the outline of the maple leaf while the words ‘Happy Victoria Day’ appear.
Objective
To create an instagram reel for the 150th anniversary of the Zaandam cruise ship to entertain audiences.
Client
Holland America Cruise Line and Curiosity Advertising.
Deliverables
An Instagram reel celebrating Holland America’s Zaandam cruise.
Moodboard
Iterations
Research
This instagram reel was created for the 150th anniversary of the Zaandam cruise ship. I was given a map of the ships’ route, along with Holland’s logo, and brand typefaces.
Strategy
To showcase Zaandam’s route I used a continuous line marking each stop on the prolific cruise’s route. At the last stop the words Happy Birthday Zaandam appear with confetti.
Final
The finished real used a map with an aged paper texture and follows the path of the Zaandam ship. Timing is quick as it was to be an Instagram reel and the very last stop brings confetti down over the composition.
Objective
To drive audience engagement to the Thought Leadership articles featured on Curiosity’s website
Client
Curiosity Advertising
Deliverables
An Instagram carousel that connects Curiosity’s social media following to the Thought Leadership articles on their website.
Iterations
Research
I worked with our Marketing Intern to source quotes from each article and gathered their cover images.
Strategy
These posts were meant to be very quick and swipeable so I experimented with where I was placing the title and the quote from each article. The type uses Libre Franklin a sans serif for readability and headers use Sansita Black for added typographic texture.
Final
A carousel post that combines a quote from each article with their cover image. It is a brief swipe-through to engage readers with a hook before they explore Curiosity’s website.
