https://alisalockettdesign.com 2025-11-13T18:52:41+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2000009574071392304061948299975/bhm-photo-hero-red-bckgrnd.png <div style="text-align: center"><a href="curio-rebrand" rel="history">Curio Rebrand</a></div> https://freight.cargo.site/t/original/i/D2000010953500467391988508592839/BHM-Cova-2.png <div style="text-align: center"><a href="valentines-for-black-creatives" rel="history">Valentines for Black Creatives</a></div> https://freight.cargo.site/t/original/i/V2000011823854746277752572938951/ISO-Cover-01.png <div style="text-align: center"><a href="daapworks" rel="history">DAAPWorks Branding</a></div> https://freight.cargo.site/t/original/i/K2000011907049562050182650727111/Portfolio-thumbnails-16-1.png <div style="text-align: center"><a href="galloping-through-dynasties" rel="history">Galloping Through Dynasties</a></div> https://freight.cargo.site/t/original/i/U2000012834514960588151486876359/subsetcover.png <div style="text-align: center"><a href="curiosity-social-media" rel="history">Curiosity Social Media</a></div> https://freight.cargo.site/t/original/i/K2040177058480839242724130097863/GAIN-1-1.png <div style="text-align: center"><a href="clean-freak-dcomm" rel="history">Clean Freak DCOMM</a></div> https://freight.cargo.site/t/original/i/L2047874949789124354365946792647/Curio-Gif-Home-Page.gif <div style="text-align: center"><a href="curio-rebrand" rel="history">Curio Rebrand</a></div> https://alisalockettdesign.com/work 2025-06-08T23:31:29+00:00 always 0.5 https://alisalockettdesign.com/curio-rebrand 2025-11-13T18:22:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/C1609680047125476008513506811571/horizontal_dark.svg https://freight.cargo.site/t/original/i/W1999965679601147054414848789191/curio-test-tues-1.gif https://freight.cargo.site/t/original/i/C1999976290426592669180872035015/Screenshot-2023-05-16-at-10.36.39-AM.png https://freight.cargo.site/t/original/i/F1999977339142440003642590956231/Screenshot-2023-05-16-at-10.28.39-AM.png https://freight.cargo.site/t/original/i/N1999979174427454641079590783687/curio-iterations-01.png <span style="line-height: 1.6;"><b>Research</b><br /> Our team met with the head of Curio to get a sense of how he wanted the studio represented. I made note of the words he assciated with Curio, like nimble, witty, and bold. I built a moodboard that emphasized Curio’s playfulness while using type to convey motion.</span> https://freight.cargo.site/t/original/i/K1999983107273291155955995314887/curio-iterations-07.png <span style="line-height: 1.6;"><b>Strategy</b><br /> Inspired by aperature movement I took different sans serif typefaces like Galano Grotesque and Libre Franklin and tried different methods of infusing negative space. Other iterations have some more literal references to camera work like using a pixel grid offset from the tittle of the i.</span> https://freight.cargo.site/t/original/i/E1999991930849043701224691141319/Screenshot-2023-05-14-at-10.42.04-PM.png <span style="line-height: 1.6;"><b>System 1 Strategy</b><br /></span><span style="line-height: 1.6;">The iterations presented to the head of Curio and our Creative Director utilize our brand colors. The first system mimics aperature movement through its use of positive and negative space if used in an animation the elements could be seperated and used as shapes.</span> https://freight.cargo.site/t/original/i/O2000005353511688471537667214023/Screenshot-2023-05-14-at-10.44.36-PM.png <span style="line-height: 1.6;"><b>System 3 Strategy</b><br />System three is more minimal using an all caps version of Galano Grotesque. </span> https://freight.cargo.site/t/original/i/X2000025832496663293523165645511/Curio-Gif-Home-Page-2.gif <span style="line-height: 1.6;"><b>Final Logo</b><br /> The final uses Galano Grotesque and uses a cut in the bowl of the o to represent motion. Curio’s attention to detail is captured in the way the letterforms relate to each other like how the distance between the tittle of the i and the stem is equal to the distance between the two parts of the o. </span><br /> https://freight.cargo.site/t/original/i/A2000031362221794037214324918983/curio-logo-hero-1.png <span style="line-height: 1.6;"><b>Curio Studio Tour</b><br />One of the many uses for the logo is on Curiosity’s social media. I was tasked with helping create an Instagram reel that highlighted Curio and it’s capabilities. I edited the reel using footage taken by the studio and a logo animation made by another Curiosity designer. I also created a mockup of what the logo would look like on the Curio section of the Curiosity website.</span> https://freight.cargo.site/t/original/i/U2000041335011255630514376870599/Curio Studio Tour IG https://freight.cargo.site/t/original/i/E2000041478305563595090173823687/CUR-WEB-MOCK.png https://freight.cargo.site/t/original/i/J2395447087387878570898134600391/Screenshot-2023-05-14-at-10.42.19-PM.png <span style="line-height: 1.6;"><b>System 2 Strategy</b><br />System two has a cut in the bowl of the o and inverts the position of the letters giving it the appearance of a reel in motion.</span> https://alisalockettdesign.com/clean-freak-dcomm 2025-11-13T18:22:49+00:00 always 0.5 https://freight.cargo.site/t/original/i/C1609680047125476008513506811571/horizontal_dark.svg https://freight.cargo.site/t/original/i/C2000050675206522704092775254727/MOODBOARD2.png <span style="line-height: 1.6;"><b>Research </b><br /> This was a quick-turn project, so I researched how our in-house brands created sensorial through images. </span> https://freight.cargo.site/t/original/i/F2006240147807021224038823037639/lv2Clean-freak-160-x-600-copy.png https://freight.cargo.site/t/original/i/L2006240816630621104526035978951/lav1Clean-freak-160-x-600copy.png https://freight.cargo.site/t/original/i/N2006271673882939004021240433351/GAIN-2.png https://freight.cargo.site/t/original/i/A2039752296077952471925446609607/GAIN-1-1.png https://freight.cargo.site/t/original/i/Y2039778630852706284492138678983/GAIN-1.png https://freight.cargo.site/t/original/i/H2039854267262668464670828595911/Black-bot.png https://freight.cargo.site/t/original/i/P2039861482632825919867104987847/lemon.png https://freight.cargo.site/t/original/i/I2040018469239493391389550119623/Clean-freak-320-x-250-copy.png https://freight.cargo.site/t/original/i/M2040113503876588603058528389831/blacktall.png https://freight.cargo.site/t/original/i/K2040115819809966825071605123783/lemtall.png 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https://freight.cargo.site/t/original/i/A2006283017191698297646139247303/Screenshot-2023-05-17-at-10.07.26-PM.png https://freight.cargo.site/t/original/i/P2006283412948145655010859616967/Screenshot-2023-05-17-at-10.07.39-PM.png https://freight.cargo.site/t/original/i/B2006283485517636840984235674311/Screenshot-2023-05-17-at-10.08.04-PM.png https://freight.cargo.site/t/original/i/H2006283535914141650358730689223/Screenshot-2023-05-17-at-10.08.10-PM.png https://freight.cargo.site/t/original/i/K2006285567601640440581326572231/Screenshot-2023-05-18-at-12.18.22-PM.png https://freight.cargo.site/t/original/i/I2006285732902914085092618603207/Screenshot-2023-05-18-at-12.18.55-PM.png https://freight.cargo.site/t/original/i/B2006285788114019097705306589895/Screenshot-2023-05-18-at-12.20.28-PM.png <span class="caption"><b>Final Posts</b><br />The final posts use Sansita Black and varying sizes and weights of Libre Franklin to create a strong sense of heirarchy. A pattern was created using our brand circles, asteriks, and heart shapes that stand out agains the soft pink and cream gradient background.</span> https://freight.cargo.site/t/original/i/K2006285851736839407929550113479/Screenshot-2023-05-18-at-12.21.06-PM.png <span class="caption"><b>Cont.</b><br /> A pattern was created using our brand circles, asteriks, and heart shapes that stand out agains the soft pink and cream gradient background.</span> https://freight.cargo.site/t/original/i/M2019174201598716136391794428615/Screenshot-2023-05-18-at-12.18.22-PM.png https://freight.cargo.site/t/original/i/U2019174738417415425413456005831/Screenshot-2023-05-18-at-12.18.55-PM-1.png https://freight.cargo.site/t/original/i/N2019174866935881386947902114503/Screenshot-2023-05-18-at-12.20.28-PM.png <b>Strategy</b><br /> Keeping with the Valentinea Day theme portaits of the artists are held in heart shaped frames combined with the romantic flourish of Sansita Black.  https://freight.cargo.site/t/original/i/P2019174933270373076007449725639/Screenshot-2023-05-18-at-12.21.06-PM.png Cont.<br /> The body copy and work labels are Libre Franklin. 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