Alisa Lockett
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Clean Freak DCOMM
Objective: To update Mr. Clean Clean Freak DCOMM images with the current packaging.
Client: Procter & Gamble Surface Care
Deliverables: Refined DCOMM images that evoke the scents in the Clean Freak line.
Moodboard
This was a quick-turn project, so I researched how our in-house brands created sensorial through images.
Iterations
In my first iterations I made the background a similar shade to the scent marker to help emphasize the scent. While an interesting approach it became difficult to differentiate the bottle from the background so I replaced it with the Mr. Clean brand cyan.
I added scent markers like stalks of lavender to the side of the bottle and edited out any uneccessary type to create a better beauty shot.This allowed the illustrations on the bottle to flourish. This project gave me experience in refining images and analyzing what aspects of a product to highlight in their ads.