Objective
To inform Curiosity’s audience about the importance of Black art and highlighting local talent while working within a team.
Client
Curiosity Advertising
Deliverables
Two Valentine’s day themed Instagram carousels that showcase the work of two local Cincinnati artists.
Research
I researched multiple artists across social media and explored their work on their websites. I selected theses artists for their well-honed craft and whether Curiosity would be able to purchase some of their work.
Strategy
Keeping with the Valentine’s Day theme portaits of the artists are held in heart shaped frames combined with the romantic flourish of Sansita Black, of Curiosity’s main typefaces. The body copy and work labels are Libre Franklin. Images bleed into the margins of the next to introduce the next slide of the carousel without disrrupting the readability of the type.
Final Post
The final posts use Sansita Black and varying sizes and weights of Libre Franklin to create a strong sense of heirarchy. A pattern was created using our brand circles, asteriks, and heart shapes that stand out agains the soft pink and cream gradient background.
